The Album Cover Design that Exploits Controversy by Damien Rizello

Music isn’t always about the music. It’s also about the artwork (and liner notes) which help define how we look at a particular album. Today, most of us listen to digital music files that are designed by compressing sound sequences of a song into a very small file. We have the capabilities of storing music inside a handheld computer device, and carry hundreds to thousands of albums inside our pockets. Yet, because of this phenomenon, album cover art has become lost in the shuffle. Continue reading The Album Cover Design that Exploits Controversy by Damien Rizello

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The Product Life Cycle

  Durability takes into account the principles of eco-friendly production and extrapolates that across the entire lifecycle of the product. Sustainable products don’t just factor in the way that merchandise is made, but also the way that it is used, disposed of, and reused. This idea of the ‘life-cycle’ of objects, also called ‘Cradle to Cradle’, as being a factor in production and promotion of branded products and merchandise places a focus on how objects are created, used, and disposed of. Continue reading The Product Life Cycle

Modern Techniques For Merchandising and Marketing

    Today, consumers are advertising savvy and can see through a marketing ploy from a mile away. In a research article published in the Journal of Business Strategy, entitled ‘Green Marketing: What The Millennials Buy’, the results of the study suggested that marketing communications with younger buyers were more important than ever before and that developing a sense of connection with the buyer lies at the heart of effective communications. Continue reading Modern Techniques For Merchandising and Marketing

Emotional Connection and Continuous Improvement

Perhaps the most important aspect of what we do is our ability to create emotional bonds between consumers and brands. Although harder to measure, we will show how emotions are perhaps the most important factor of consumer choice, and why creating an emotional attachment to a brand should be the primary goal of promotional product marketing. Continue reading Emotional Connection and Continuous Improvement

Brand Promotion Starts With Quality

Why is quality so important to us at the CHAOS Custom? It’s because quality goes hand-in-hand with sustainability. Brands are made up of every element of their marketing, from the big ideas down to every branded pen, as well as everything in-between. We pride ourselves in our earth-friendly products, not just because it’s the right thing to do for the planet, but because it’s also the smart thing to do for business. Continue reading Brand Promotion Starts With Quality

The CHAOS Custom; Earth Friendly Promotional Products For Better Branding The CHAOS Custom; Earth Friendly Promotional Products For Better Branding

At the CHAOS Custom, we believe in creating better promotional products that maximize your brand’s image, while also minimizing the negative effects on the environment. Our products are high quality and made using multi-sensory design, which takes into account how the customer perceives your merchandise, and by extension your brand. Continue reading The CHAOS Custom; Earth Friendly Promotional Products For Better Branding The CHAOS Custom; Earth Friendly Promotional Products For Better Branding